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http://www.proformative.com This video is from Proformative's webinar event, "FX Risk Management: Establishing the Framework for Success" which was held on April 12, 2011. The webinar features a joint presentation from Karl Schamotta, Senior Market Strategist for Western Union Business Solutions and Andrew Gage, VP Strategic Market Development, FiREapps. The webinar encompasses an outline the critical elements in establishing a sustainable, holistic FX risk management program; the business case drivers for establishing the strategic relevance of currency risk, and offers practical advice in developing and managing the internal and external relationships necessary to drive a successful program.